Insights
Research-based articles on male friendship, adult relationships, and how to build a group that lasts.
Deep dives & guides
Why men struggle to make friends as adults
29% of men aged 30–44 are lonely. Behind the numbers lie structural shifts in work, family, geographic mobility and norms that silence emotion. Research also points to a solution — more concrete than most assume.
8 min readWhen did you last do something with your friends?
Adult male friendship rarely fades because friends disappear — it fades because frequency drops. Strategies for seeing each other more often, taking initiative without it feeling forced, and inviting via activity rather than "we should hang out".
9 min readFriends of friends — how your social circle grows without hunting strangers
The peripheral circle — acquaintances, colleagues, friends-of-friends — is where your next close friends already exist. Granovetter's classic weak-ties research applied to adult male friendship, with concrete ways to activate the circle without forcing it.
9 min readStop planning in group chats — how to gather your guys without friction
Group chat kills plans. How to structure events so fewer people drop off, decisions happen faster, and a group builds long-term routine — without you being the one always chasing.
7 min readFind friends in your city
Stockholm
Sweden's loneliest city? Tempo eats relationships in a place where everything must be scheduled — how to build recurring presence.
Gothenburg
Commuting between Hisingen, Mölndal and Frölunda thins social life. How to rebuild routine in a friendly but spread-out city.
Malmö
Compact enough to bike everywhere — but newcomers find that circles are closed. How to break in as an adult man.